{"id":21456,"date":"2017-03-24T09:46:40","date_gmt":"2017-03-24T07:46:40","guid":{"rendered":"http:\/\/mixmotor.eu\/?p=21456"},"modified":"2017-03-24T09:46:40","modified_gmt":"2017-03-24T07:46:40","slug":"new-era-bmw-group-predstavuje-novy-film-line","status":"publish","type":"post","link":"https:\/\/mixmotor.eu\/de\/21456\/new-era-bmw-group-predstavuje-novy-film-line","title":{"rendered":"A NEW ERA: BMW Group predstavuje nov\u00fd film on-line"},"content":{"rendered":"<p>Nov\u00e1 \u00e9ra sa za\u010dala. To je k\u013e\u00fa\u010dov\u00e9 posolstvo nov\u00e9ho filmu spolo\u010dnosti BMW, ktor\u00fd sa predstavil prostredn\u00edctvom on-line kan\u00e1lov.<\/p>\n<p><!--more-->Vo filme A NEW ERA sa po prv\u00fd raz ved\u013ea seba objavili v\u0161etky \u0161tyri vizion\u00e1rske \u0161t\u00fadie BMW Group. Rok po oslave svojich 100. naroden\u00edn sa celosvetovo ved\u00faci v\u00fdrobca pr\u00e9miov\u00fdch automobilov a motocyklov rozhodol pripomen\u00fa\u0165 kampa\u0148 THE NEXT 100 YEARS.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/RMMQxoWN0R8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A NEW ERA je druh\u00fd film, ktor\u00fd predstavuje cel\u00fa korpor\u00e1ciu BMW Group so v\u0161etk\u00fdmi siln\u00fdmi zna\u010dkami BMW, MINI, Rolls-Royce a BMW Motorrad.<\/p>\n<p>Film A NEW ERA po prv\u00fd raz spolu ukazuje v\u0161etky \u0161tyri vizion\u00e1rske vozidl\u00e1, \u010d\u00edm nadv\u00e4zuje na motto minuloro\u010dnej kampane pri pr\u00edle\u017eitosti storo\u010dnice BMW Group \u201eTHE NEXT 100 YEARS\u201d. Identitu spolo\u010dnosti v\u017edy tvorili orient\u00e1cia na bud\u00facnos\u0165 a prelomov\u00e9 inov\u00e1cie. Poh\u00e1\u0148ali jedine\u010dn\u00fd t\u00edm \u013eud\u00ed, ktor\u00ed mali spolo\u010dn\u00fa in\u0161pir\u00e1ciu &#8211; fascinovala ich mobilita.<\/p>\n<p>Pri pr\u00edle\u017eitosti naroden\u00edn vznikol telev\u00edzny spot, ktor\u00fd po prv\u00fd raz predstavil akt\u00edvnu rolu spolo\u010dnosti pri vytv\u00e1ran\u00ed bud\u00facnosti, jej ochotu u\u010di\u0165 sa a meni\u0165 sa, v\u00e1\u0161e\u0148 pre technologick\u00e9 inov\u00e1cie a z\u00e1rove\u0148 aj zodpovednos\u0165 vo\u010di okoliu. T\u00e9ma telev\u00edzneho spotu \u201eSpolu tvor\u00edme hist\u00f3riu. Hist\u00f3riu zajtraj\u0161ka\u201d, pod\u010diarkovala pr\u00edstup zameran\u00fd na bud\u00facnos\u0165.<\/p>\n<p>On-line film A NEW ERA rozv\u00edja toto posolstvo: v tomto filme sa bud\u00facnos\u0165 u\u017e za\u010dala. V odpovedi na predch\u00e1dzaj\u00faci spot A NEW ERA otv\u00e1ra poh\u013ead na bud\u00facnos\u0165 a o\u017eivuje na\u010drtnut\u00fa v\u00edziu spolo\u010dnosti BMW Group.<\/p>\n<p>Mobilita je sloboda a mo\u017enos\u0165 \u00eds\u0165 vo svojom \u017eivote kamko\u013evek sa rozhodnete. Vizion\u00e1rske vozidl\u00e1 zna\u010diek BMW, MINI, Rolls-Royce a BMW Motorrad t\u00fato slobodu zosob\u0148uj\u00fa a interpretuj\u00fa ju jazykom jednotliv\u00fdch zna\u010diek. \u00dastredn\u00fdmi n\u00e1metmi s\u00fa auton\u00f3mna jazda, individualita, bezpe\u010dnos\u0165 dosiahnut\u00e1 inov\u00e1ciami a vozidlo ako akt\u00edvny spolo\u010dn\u00edk a poradca v ka\u017edodenn\u00fdch situ\u00e1ci\u00e1ch. Film z\u00e1rove\u0148 zd\u00f4raz\u0148uje \u010fal\u0161ie oblasti inov\u00e1ci\u00ed ako elektromobilita, zdie\u013ean\u00e1 mobilita a konektivita.<\/p>\n<p>\u201eKampa\u0148 THE NEXT 100 YEARS nebola iba oslava naroden\u00edn spolo\u010dnosti. Bolo to nie\u010do ove\u013ea v\u00fdznamnej\u0161ie. Bola to na\u0161a filozofia neust\u00e1leho nazerania do bud\u00facnosti a nastavovania vysok\u00fdch \u0161tandardov inov\u00e1ci\u00ed. To poh\u00e1\u0148a v\u0161etk\u00fdch spolupracovn\u00edkov BMW Group do \u010fal\u0161ej ka\u017edodennej pr\u00e1ce,\u201d povedal Bill McAndrews, riadite\u013e komunika\u010dnej strat\u00e9gie, korpor\u00e1tnej komunik\u00e1cie a marketingovej komunik\u00e1cie. \u201eVo filme A NEW ERA sme t\u00fato ideu zd\u00f4raznili a prisp\u00f4sob\u00edme jej na\u0161u korpor\u00e1tnu strat\u00e9giu na najbli\u017e\u0161ie mesiace a roky.\u201d<\/p>\n<p>A NEW ERA bude v\u00fdraznou s\u00fa\u010das\u0165ou digit\u00e1lnej komunik\u00e1cie spolo\u010dnosti BMW Group vr\u00e1tane vlastnej platformy na soci\u00e1lnych m\u00e9di\u00e1ch a sie\u0165ach. Film sa nakr\u00facal v USA v Los Angeles a v thajskom Bangkoku. Za v\u00fdrobu bola zodpovedn\u00e1 kreat\u00edvna agent\u00fara Interone.<\/p>\n<p>A NEW ERA bude aj s\u00fa\u010das\u0165ou v\u00fdstavy Future Exhibition, ktor\u00fa BMW Group predstav\u00ed v priestoroch BMW Welt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e1 \u00e9ra sa za\u010dala. To je k\u013e\u00fa\u010dov\u00e9 posolstvo nov\u00e9ho filmu spolo\u010dnosti BMW, ktor\u00fd sa predstavil prostredn\u00edctvom on-line kan\u00e1lov.<\/p>\n","protected":false},"author":1,"featured_media":21457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1642,10,268,397,56],"tags":[],"class_list":["post-21456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bmw-moto","category-bmw","category-mini","category-rolls-royce","category-video"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"de","enabled_languages":["sk","en","de"],"languages":{"sk":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/mixmotor.eu\/de\/wp-json\/wp\/v2\/posts\/21456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixmotor.eu\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixmotor.eu\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixmotor.eu\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixmotor.eu\/de\/wp-json\/wp\/v2\/comments?post=21456"}],"version-history":[{"count":2,"href":"https:\/\/mixmotor.eu\/de\/wp-json\/wp\/v2\/posts\/21456\/revisions"}],"predecessor-version":[{"id":21459,"href":"https:\/\/mixmotor.eu\/de\/wp-json\/wp\/v2\/posts\/21456\/revisions\/21459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mixmotor.eu\/de\/wp-json\/wp\/v2\/media\/21457"}],"wp:attachment":[{"href":"https:\/\/mixmotor.eu\/de\/wp-json\/wp\/v2\/media?parent=21456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixmotor.eu\/de\/wp-json\/wp\/v2\/categories?post=21456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixmotor.eu\/de\/wp-json\/wp\/v2\/tags?post=21456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}