{"id":14155,"date":"2015-09-14T13:51:50","date_gmt":"2015-09-14T11:51:50","guid":{"rendered":"http:\/\/mixmotor.eu\/?p=14155"},"modified":"2015-09-14T13:51:51","modified_gmt":"2015-09-14T11:51:51","slug":"bmw-megalomansky-plagat","status":"publish","type":"post","link":"https:\/\/mixmotor.eu\/en\/14155\/bmw-megalomansky-plagat","title":{"rendered":"BMW megalomansk\u00fd plag\u00e1t"},"content":{"rendered":"

146 metrov dlh\u00fd a 206 metrov \u0161irok\u00fd. BMW predstavilo pri pr\u00edle\u017eitosti za\u010datia kampane nov\u00e9ho BMW radu 7 najv\u00e4\u010d\u0161\u00ed megaposter na svete. Umiestnen\u00fd je na letisku vo Frankfurte, v bezprostrednej priamej vidite\u013enej bl\u00edzkosti prist\u00e1vacej dr\u00e1hy. Od 14. do 27. septembra 2015 m\u00f4\u017eu cestuj\u00faci vidie\u0165 u\u017e z\u00a0lietadla up\u00fatavku na IAA a\u00a0na jeden z\u00a0magnetov automobilovej v\u00fdstavy \u2013 nov\u00e9 BMW radu 7.<\/p>\n

Poster s viac ako 30 000 m2 je aktu\u00e1lne nielen najv\u00e4\u010d\u0161\u00edm posterom na svete, ale tie\u017e stanovuje nov\u00e9 \u0161tandardy pre out-of-home kampane. V \u00fazkej spolupr\u00e1ci s radom region\u00e1lnych a n\u00e1rodn\u00fdch \u00faradov sa po prv\u00fdkr\u00e1t pou\u017eila nov\u00e1 technol\u00f3gia a mont\u00e1\u017e, ktor\u00e1 udr\u017e\u00ed poster aj pri silnom vetre\u00a0bez za\u0165a\u017eenia a po\u0161kodenia fl\u00f3ry a fauny. Poster tvor\u00ed celkom 100 individu\u00e1lnych v\u00fdtla\u010dkov, ktor\u00e9 boli spojen\u00e9 dohromady priamo na mieste, na tr\u00e1vniku ved\u013ea letiskovej plochy vo Frankfurte. Nov\u00e9 BMW radu 7 je najinovat\u00edvnej\u0161\u00ed sedan v triede luxusn\u00fdch vozidiel. Jeho v\u00fdznam pre zna\u010dku BMW zd\u00f4raznilo aj toto ve\u013ek\u00e9 a inovat\u00edvne reklamn\u00e9 m\u00e9dium.<\/p>\n

Grafika posteru zobrazuje charakteristick\u00e9 bavor\u00e1cke dvojit\u00e9 obli\u010dky na novom BMW radu 7. Tie s\u00fa vybaven\u00e9 akt\u00edvnym riaden\u00edm vzduchov\u00fdch klapiek, ktor\u00e9 sa na obli\u010dk\u00e1ch automaticky otvoria alebo zatvoria v z\u00e1vislosti na potrebe chladenie motora.<\/p>\n

\"P90197214\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

146 metrov dlh\u00fd a 206 metrov \u0161irok\u00fd. BMW predstavilo pri pr\u00edle\u017eitosti za\u010datia kampane nov\u00e9ho BMW radu 7 najv\u00e4\u010d\u0161\u00ed megaposter na svete. Umiestnen\u00fd je na letisku vo Frankfurte, v bezprostrednej priamej vidite\u013enej bl\u00edzkosti prist\u00e1vacej dr\u00e1hy. Od 14. do 27. septembra 2015 m\u00f4\u017eu cestuj\u00faci vidie\u0165 u\u017e z\u00a0lietadla up\u00fatavku na IAA a\u00a0na jeden z\u00a0magnetov automobilovej v\u00fdstavy \u2013 nov\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":14157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[1377,1449],"class_list":["post-14155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bmw","tag-7er","tag-bmw"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["sk","en","de"],"languages":{"sk":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/mixmotor.eu\/en\/wp-json\/wp\/v2\/posts\/14155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixmotor.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixmotor.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixmotor.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mixmotor.eu\/en\/wp-json\/wp\/v2\/comments?post=14155"}],"version-history":[{"count":3,"href":"https:\/\/mixmotor.eu\/en\/wp-json\/wp\/v2\/posts\/14155\/revisions"}],"predecessor-version":[{"id":14160,"href":"https:\/\/mixmotor.eu\/en\/wp-json\/wp\/v2\/posts\/14155\/revisions\/14160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mixmotor.eu\/en\/wp-json\/wp\/v2\/media\/14157"}],"wp:attachment":[{"href":"https:\/\/mixmotor.eu\/en\/wp-json\/wp\/v2\/media?parent=14155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixmotor.eu\/en\/wp-json\/wp\/v2\/categories?post=14155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixmotor.eu\/en\/wp-json\/wp\/v2\/tags?post=14155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}